| Description |
SHIPPING AVAILABLE > A vintage Nehi bottle carrier designed to hold six standard-size soft drink bottles. Constructed of heavy-duty cardstock and lithographed with vibrant red and yellow text and graphics. The front prominently features the slogan TAKE ME HOME in bold yellow letters above the large NEHI brand name. Additional text on the sides and handle includes instructions like TAKE HOME A CARTON and RETURN BOTTLES FOR REFUND, emphasizing the returnable nature of the glass bottles once commonly used ~ Also 6 BOTTLES ~ NOT ICED.
The carrier folds flat for storage and assembly, a practical feature that allowed retailers and consumers to store it easily when not in use. The design showcases a curved top edge, adding a decorative element to the utilitarian structure while still ensuring easy transport. Each bottle compartment is reinforced, offering stability and support for the six bottles. This carrier embodies the mid-20th-century design style used for soda packaging and reflects the marketing strategies of the era, encouraging customers to take their beverages home in a convenient and reusable carton.
History Relative to Nehi
Nehi soft drinks have a rich history that traces back to the early 20th century, playing a significant role in the evolution of flavored sodas in the United States. The brand was founded in 1924 by Chero-Cola/Union Bottle Works, which later became the Royal Crown Company. The company, based in Columbus, Georgia, initially focused on selling Chero-Cola, a cola drink that sought to compete with the already popular Coca-Cola.
Nehi was introduced as a line of fruit-flavored sodas, including flavors like orange, grape, and root beer. The name "Nehi" was inspired by the concept of a knee-high product, implying something large or significant in size and quality. The brand's introduction came at a time when consumers were increasingly interested in flavored sodas beyond the standard cola offerings, and Nehi quickly gained popularity for its bold, fruity flavors.
During the 1920s and 1930s, Nehi became well known for its vibrant advertising campaigns, which featured colorful bottles and cheerful marketing. Its emphasis on flavor variety set it apart from competitors, making Nehi sodas a popular choice at soda fountains and in bottles across the United States. The brand's focus on strong branding and marketing helped it thrive during the Great Depression, as consumers sought affordable treats to enjoy during tough economic times.
Nehi's success continued into the mid-20th century, and the company grew under the leadership of Claud A. Hatcher, who had also played a crucial role in the company's earlier ventures with Chero-Cola. In 1940, the company was rebranded as Royal Crown Cola Company, reflecting its focus on both Nehi and its increasingly popular cola product, Royal Crown (RC Cola). Despite this shift in focus, Nehi remained a key part of the company's portfolio, maintaining its reputation for fruity, flavorful sodas.
Nehi sodas experienced a decline in market prominence in the latter half of the 20th century as competition from larger brands like Coca-Cola and Pepsi intensified. However, the brand continued to have a loyal following and nostalgic appeal, especially in certain regional markets. The legacy of Nehi’s bold flavors and vibrant branding contributed to its lasting presence in the American soft drink landscape.
In recent decades, Nehi has experienced a resurgence as a nostalgic brand, with collectors seeking vintage Nehi bottles, advertisements, and other memorabilia. The brand remains a symbol of a time when soda companies focused on regional flavors and personalized marketing, and it is still available in some specialty markets and regional areas today. Nehi's legacy is one of innovation in flavored sodas and the power of creative branding in building a lasting cultural presence.
|